Pricing
This isn’t just a list of services, it's a reflection of the standard we’ve held for over 30 years. At The Piercing Urge, we don’t just offer piercings. We offer an experience built on safety and precision. Every piercing is shaped by your anatomy, your style, and your reasons for being here. People come to us when they want more than just a quick appointment, they want to feel confident and truly cared for.
Location Piercing Fee Jewellery Cost
Earlobe (single) $40 $60+
Earlobe (pair) $60 $120+
High Lobe $40 $60+
Helix $60 $60+
Conch $60 $60+
Tragus $60 $60+
Daith $60 $30+
Forward Helix $60 $60+
Rook $60 $90+
Faux Rook $60 $60+
Flat $60 $60+
Snug $60 $90+
Anti-Tragus $60 $90+
Industrial $90 $70+
Orbital $90 $30+
Transverse Lobe $60 $90+
Location Piercing Fee Jewellery Cost
Nostril $60 $60+
High Nostril $60 $60+
Septum $60 $30+
Eyebrow $60 $90+
Bridge $60 $70+
Forward Facing Nostril $60 $60+
Septril $60 $60+
Location Piercing Fee Jewellery Cost
Lip/Labret $60 $60+
Philtrum $60 $60+
Vertical Lip $60 $90+
Inverse Labret $60 $60+
Tongue $60 $70+
Cheek $60 $95+
Location Piercing Fee Jewellery Cost
Nipple $60 $70+
Navel $60 $90+
Dermal Anchor $60 $60+
Surface $90 $80+
Location Piercing Fee Jewellery Cost
Vertical Hood (VCH) $90 $90+
Horizontal Hood (HCH) $90 $45+
Christina $90 $90+
Labia, Inner $90 $45+
Labia, Outer $90 $50+
Triangle $90 $120+
Fourchette $90 $90+
Location Piercing Fee Jewellery Cost
Prince Albert (PA) $90 $120+
Frenum $90 $115+
Scrotum $90 $50+
Guiche $90 $50+
Ampallang $90 $115+
Apadravya $90 $115+
Dydoe $90 $100+
Lorum $90 $50+
Service Pricing Conditions
Downsize $0 When pierced with us
Jewellery Change $30 Flat fee
Downsize $20 When pierced at another APP/AUPP studio
Piercing Stretch $30 Per piercing
Ear Styling $45 Unless purchasing services or jewellery in the same session
Reprocessing Worn Jewellery $20-$60 Based on how many pieces
Jewellery Anodizing $0 - $20 Flat fee
Jewellery Removal $10 Flat fee
Dermal Anchor Removal $40 Flat fee
General Consultation $0 Service fees may apply
Ear Piercings
Location Piercing Fee Jewellery Cost
Earlobe (single) $40 $60+
Earlobe (pair) $60 $120+
High Lobe $40 $60+
Helix $60 $60+
Conch $60 $60+
Tragus $60 $60+
Daith $60 $30+
Forward Helix $60 $60+
Rook $60 $90+
Faux Rook $60 $60+
Flat $60 $60+
Snug $60 $90+
Anti-Tragus $60 $90+
Industrial $90 $70+
Orbital $90 $30+
Transverse Lobe $60 $90+
Facial Piercings
Location Piercing Fee Jewellery Cost
Nostril $60 $60+
High Nostril $60 $60+
Septum $60 $30+
Eyebrow $60 $90+
Bridge $60 $70+
Forward Facing Nostril $60 $60+
Septril $60 $60+
Oral Piercings
Location Piercing Fee Jewellery Cost
Lip/Labret $60 $60+
Philtrum $60 $60+
Vertical Lip $60 $90+
Inverse Labret $60 $60+
Tongue $60 $70+
Cheek $60 $95+
Body Piercings
Location Piercing Fee Jewellery Cost
Nipple $60 $70+
Navel $60 $90+
Dermal Anchor $60 $60+
Surface $90 $80+
Vulva Piercings
Location Piercing Fee Jewellery Cost
Vertical Hood (VCH) $90 $90+
Horizontal Hood (HCH) $90 $45+
Christina $90 $90+
Labia, Inner $90 $45+
Labia, Outer $90 $50+
Triangle $90 $120+
Fourchette $90 $90+
Penile Piercings
Location Piercing Fee Jewellery Cost
Prince Albert (PA) $90 $120+
Frenum $90 $115+
Scrotum $90 $50+
Guiche $90 $50+
Ampallang $90 $115+
Apadravya $90 $115+
Dydoe $90 $100+
Lorum $90 $50+
Other Services
Service Pricing Conditions
Downsize $0 When pierced with us
Jewellery Change $30 Flat fee
Downsize $20 When pierced at another APP/AUPP studio
Piercing Stretch $30 Per piercing
Ear Styling $45 Unless purchasing services or jewellery in the same session
Reprocessing Worn Jewellery $20-$60 Based on how many pieces
Jewellery Anodizing $0 - $20 Flat fee
Jewellery Removal $10 Flat fee
Dermal Anchor Removal $40 Flat fee
General Consultation $0 Service fees may apply

A testament to quality

We don’t believe in shortcuts. Every tool we use is meticulously sterilised, every procedure carefully prepared, and every piece of jewellery sourced from the most respected, verified makers in the industry. Our team brings years of experience, advanced anatomical knowledge, and a reputation for precision and care that’s recognised across the country. When people say they feel different after coming here, it’s not just about the piercing. It’s the trust and the way we take your body seriously. That’s what you’re paying for.

How does pricing work?

Our pricing is simple: service fee + jewellery + aftercare product = total cost.

Jewellery prices vary depending on your style and metals, with even our basic options meeting the highest quality implant grade standards. Our recommended sterile saline for aftercare is $20, always included in quotes to make it easier for you, but optional if you still have some left from last time. 

Booking more than one piercing in the same session? A reduced service fee applies for each additional piercing. You'll also find additional value on our booking page with frequent deals on services our team are expanding their expert techniques in.

What kind of jewellery do you use? Can I bring my own?

We proudly only use jewellery that has been through an in depth verification process to prove that it meets the safety standards it claims to. Our range of verified implant grade titanium, solid 14k nickel-free gold and other premium materials are sourced from industry leading manufacturers. Every jewellery design is chosen for your comfort, safety and lasting quality. To maintain the highest possible standards, we do not install jewellery purchased elsewhere. This protects your health and ensures the results we’re known for. Want to know more about jewellery?

More Questions?

Testimonials

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"My go-to for all piercing services in Melbourne, they're the absolute best!!! Don't trust just anyone to shove metal under your skin, make sure it's implant grade, and done well so it actually heals. Worth every cent! And so lovely!"
Olly

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"I have been back to Piercing Urge three times. Each has been to discuss options and undertake piercing. As a member of the health community their infection control and cleanliness has been extraordinary. Their advice and professionalism and customer service is amazing. What a great team."
Phillipa

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"Truly the most professional and highly skilled piercing studio in Victoria. I have been getting pierced here for over 20 years and I will still contact them from interstate to purchase new jewellery and ask for advice; I base my travel plans to come back and be pierced by the TPU team. Everyone is extremely kind, caring and supportive; piercings should be a positive & memorable experience and you will receive nothing less from beginning to end."
Lauren

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"Extremely professional team. They have excellent hygiene and sterile field practices as well as fantastic knowledge of their craft. I have patronised the studio since the mid 90s for jewelry and repeircing of my lip in circa 2001. So when my kids asked for ear piercings for Christmas I was very pleased to take my kids to the studio to have them done. The team stepped my kids through each step of the process, explaining each one at an age appropriate level, including the instruments and exactly why they were doing each thing. Consent was sought from my kid explicitly at each stage to proceed. A great experience for my kids and super easy for me as a parent."
Gabrielle

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"THE piercing place to go in Melbourne, maybe all of Australia. I've been for several piercings in the last 15 years, they always make me feel comfortable. It's a very friendly, laid back environment, but it's clear they take safety and hygiene very seriously. I wouldn't go anywhere else."
Maja

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Your next piercing is here.

Whether you're ready to begin, add to your collection, or elevate your look, we’re here to guide you through it with unmatched expertise.

Book your appointment and discover why Melbourne’s most trusted studio has stayed at the top for over thirty years.

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